New Coach?
If you're new to business or relatively new to business,
If you want to launch a coaching or consulting business and are:
- Currently have a 9-5 and you are looking to transition out or start one on the side with the potential to take it full-time in the future
- Fresh out of college and realize that you don't want to work within your degree
- An experienced coach or consultant, but are struggling to bring in 5+ clients/month
This post is for you.
Regardless of your situation, there is one thing that causes businesses to fail.
There is a reason why 90% of businesses don't last, and that's cause they all make this 1 mistake
Want to know what it is?
It is FOCUSing on the wrong things.
New entrepreneurs, coaches, and consultants always want to focus on
- Website
- Logo
- Tagline
- Color Scheme
- Products
- Courses
- CRMs
- System
And sure, all these things are nice to have and have a role in business
But it has little to no utility when you are starting out
When you are starting out, the only thing you need to do is to
valid that your service is something people want to buy.
And you do that by getting people to pay for it before you even build it.)
That's what we do inside of CoachLab.
We help you validate your service by helping you build out 3 things:
1.) Simple Six-Figure Service
Something that you can sell for $3-$10k
Something that solves ONE problem for ONE person
Packaged and positioned a way that makes your clients see you as different (not better or best)
2.) Content to Client System
Once you have your service, you need to get attention and eyeballs on it
You need to test the waters and see if people
You do this with Content, Convos, and Consults
Make Content that creates Conversations.
Use Conversations to book Consults.
Use Consults to get Clients.
This brings us to our last step
3.) Neural Selling System
This is something I stole from Tony Robbin's #1 sale trainer
(who sold over $100M in sales)
The goal here is not to sell, it is to lead
Most important, lead your prospect into making the best decision for them
That might be working with you (if they're qualified)
It might be sending them resources until they are ready
Regardless
Your job is to do what is best for them
What's best for them will be outside of their comfort zone
And people will fight like hell to stay in their comfort zone
It's your job to push them out of comfort and into growth
Challenge their belief.
Shift their paradigm.
Show them what is possible by helping them step into the person required to get the results they want.
That's all you need to succeed in business.
Yes, you need to know how to deliver on your service.
But I'm assuming you're reading this because you are already good at what you do.
And the main thing you're struggling with getting more clients into your program.
That's what we specialize in.
We build you a custom Content-to-Client system that brings you 10+ clients/month on autopilot.
Something that only requires a few hours a week to setup
And keeps on working for you for months on end.
This way, you don't need to be the best marketer or salesperson.
You just need to keep doing what you do, which is to provide an amazing experience and impact to your clients.